Target Audience

My music magazine will be aimed at teenagers and young adults (in their 20's) who have a great love for rock/indie music.

This is Alfie, he is 19 years old and lives in London where he works as a sales assistant in Oxford Street's Topman. Not only does he work at Topman but he also often buys clothes from there, as well as other shops such as river Island and All Saints. He loves to wear shirts and jeans along with his favourite piece of clothing, his leather jacket. When Alfie has time to spare he enjoys going to concerts with friends and hanging out in London's pubs and bars. He is also in a band with 2 of his friends and regularly performs in a select few of the bars he often visits on nights out. Alfie is the bands main drummer and songwriter and is extremely talented. His main musical influences include Kings of Leon, MGMT and The Killers.

This is Liam, a 17 year old college student. He is very much his own person, a bit wacky and 'out there' and likes to stand out. When he is not at college studying English and Media, Liam spends much of his time with his friends at the skate park. Skateboarding is a big part of Liam's life, and he often listens to music by bands such as Paramore and Greenday on his Ipod (which he takes everywhere with him), whilst practicing his skateboarding skills. He will regularly take trips with his friends to Camden in London, to attend gigs and browse in the unique shops the town offers. When Liam is not out and about he likes to spend time in his room, blaring out his favourite rock music. He will also tend to flick through music magazines such as KERRANG, Rock Sound, Q and NME. Liam's passion for music is made particularly obvious through his amazing ability to play both acoustic and electric guitar at an advanced level.

I think that the type of magazine I am looking to create will definitely appeal to both Alfie and Liam. The reason for this being that the magazine will focus on a variety of current artists from both genres of music - rock and indie. Alfie and Liam both have a passion for relatively similar types of music and are each musically talented. I think that the loud yet classy feel I want the magazine to portray will very much appeal to Alfie and Liam as they are both intelligent young individuals who are very passionate about music.