Wednesday, 28 April 2010

Double Page Spread Development

To begin with I re-sized my main image until I was happy with its size and position on the page. I then added 2 shapes, layered on top of one another, to create the strip running across the width of the page - this would mount the title. I added outer shadows to both the image and the shapes to give the page a kind of 3D appearance, adding depth. The title is again in red, like the title on the front cover and the contents, helping to link the pages together. I also used the same 'stencil' style of font as I had used on the cover.

When I was happy with my initial arrangement I added my first section of text. I wanted this caption of text to be blunt and dramatic, drawing the reader in, which is why I decided to use capital letters in a large, bold font. To make the caption stand out even further I added a line underneath to emphasise its importance and separate it from the text that would go below. I also wanted the artist's name 'May'em' to be clearly shown somewhere on the page and so decided to type her name down the left-hand side of the main image. I used the same colours - black and red - as i had used for the title. I wasn't sure if this was the best arrangement and so typed it across the bottom of the image as well, to compare. From doing this I came to the decision that using both actually looked more effective and kind of framed the image. Following this I added another, much smaller image in the bottom left-hand corner. I had seen this done in other music magazines and thought it helped to balance out the page.

Next it was time to add the main text. The content was going to be an interview between the magazine and a famous artist. There is a small paragraph to begin with that briefly summarises what will follow. This text is in a slightly larger, bolder font than the rest so that it stand out. For the actual interview the text alternates red to black, so that it fits nicely with the colour scheme of the page. The interview questions are in bold red font, followed by the artist's answers in regular black font. I often see this done for interviews in magazines and not only does it look effective but it also helps to make it clearer for the reader. There is another image that I added at the bottom of the page, so that the fold of the page would not run through the text. I then positioned the text around this image which was particularly difficult as the image is circular. It was also hard to measure out the columns to the right width, making sure they were all relatively equal to one another and that the gaps between columns were similar in size. When it came to doing this and deciding on font size I based my decisions on text of the music magazines that I had previously analysed.


Finally, I added the final touches to my double page spread. This included page numbers, spaced at equal distances from the edge of the page in both bottom corners. As well as this I added a small version of the magazine title - Quake - in the top left-hand and bottom right-hand corners. To create this small version of the title I simply selected, copied and pasted the title from the front cover and re-sized it. I think it finishes the page off well and helps the magazine to flow as this same title can be seen on both the front cover and contents. I also added some text in a white, italic font across the image. This is supposed to appear as though it has been quoted from the artist, and just helps to add a little something extra. The final feature added to my double page spread was the small CD cover, located in the bottom right-hand corner. I created this in a separate photoshop document before copying and pasting it on to the page. I think that it fits well and makes the whole page look a bit more like a real music magazine.

Contents Page Development

This is the first stage of production for my contents page. I based the initial design around the KERRANG contents page that I analysed previously. I liked the idea of having a rectangular strip of yellow and black behind the title, 'contents', as it resembles warning tape, giving the page a sense of danger. I didn't however want the yellow and black to be too bright, dominating the page and so adjusted the opacity of the shape. The title, 'contents' is in a simple, yet bold style of font and is in the colour red - as was the front cover title. I have altered the font slightly so that it appears as though it has been 'stamped' onto the page, causing it to stand out more and look more classy. Next, I divided the page in 2, horizontally using a black line. This line would separate the images from the text - images occupying the upper half, text occupying the lower half. I placed a small version of the magazine title, 'Quake', on top of a jagged shape and then positioned this on the line that separates the page. I then drew 2 black rectangles, either side of the lower half, using the rectangle shape tool. The text would be placed on top of these rectangles. I also gave the page a black border, to sort of act as a frame, helping to draw more attention to the content of the page.

Next I added the images. I wanted there to be one main image that was larger than all the others - for this I was going to use a photo of Michelle (lady red), as her outfit matched the black and red colour scheme of the page. I altered the image so that it was slightly slanted as I didn't want the page to look too neat. I then added the other images - 3 of which related to the main cover story, including a small, copied and pasted version of the double page spread. The other 2 images will represent other stories/pages of the magazine. I wanted all the images to be different shapes and sizes and have a kind of random arrangement to make the page look more interesting. I also added another rectangle - white this time - in between the 2 black rectangles. This would contain a competition or offer of some sort.

Next I added the text. I listed the 'features' pages on top of one of the black rectangles and then listed the 'regulars' pages on top of the other. I used a bold, white font, typing the heading of each story in larger, capital letters. The page number is given in red, to the left of each heading, so that it stands out clearly, making the page easy to use. Following each heading I typed a very brief summary just to let the reader know vaguely what each page has to offer. This will help to draw the reader in, particularly if the reader is just flicking through the magazine (for example in a doctors waiting room), as they will be able to find what they are looking for simply at a glance. Drawing in casual readers like this can create new customers as it is an effective way of promoting the magazine. The text on the central, white rectangle is about a subscription offer and, as alternating colours are used, it is clear to the reader that this is separate from the page listings.

Following this I added the final touches, including a dark coloured background, made up of 2 images. I didn't like the plain white background and found having a dark background fitted my magazine better. I also added a small version of the magazine front cover to the box containing the subscription offer. I had seen this done on other music magazine contents pages and think that it makes the page look more professional. I also added page numbers to the images to make it clear what images represented what stories/pages. I mounted the red page numbers onto black rectangles, so that they matched the listed page numbers.

Finally I made a few last minute alterations as I still was not completely happy with the overall look of my contents page. The background was too dark and too busy, taking the attention away from the text and images. To resolve this I deleted one of the background photo layers and reduced the opacity of the other. I think that this looks much better as the light grey colour doesn't clash with any of the features on the page. Also, the background photo is much clearer as it is no longer combined with another background image. You can faintly see the barbed wire in the upper left-hand corner, which helps to create the dangerous, edgy feel I am aiming for. I also deleted the black and yellow shape behind the title as it looked a bit out of place and didn't really follow the colour scheme of my magazine. I replaced it with a jagged shape which I think suits, not only the page, but also the overall look of the magazine a lot better. I also, changed the small version of the title and moved it up to the top left corner, as where it originally was made the page look too overcrowded. This allowed me to re-size the images and the white rectangle slightly improving the overall appearance of the magazine, making it look more 'clean cut'.

Monday, 26 April 2010

Front Cover Development

Firstly, I re-sized the cover image to fit the page. Following this I added my masthead, QUAKE, choosing a font I felt was appropriate. I added inner-shadows and an outer glow to the font, using the effects panel down the right-hand side.

I wanted the image of Em to overlap with the masthead slightly and so opened the same picture again in another document and cut around her head using the magnetic lasso tool. It was extremely difficult to distinguish between the background and the top of Em's head and so it took several attempts. I wasn't too worried about the rest of the image being cut out carefully as it was going to be placed on top of the other identical photo of Em. After cutting out the image, I used the eraser tool on a thick, blurred brush to soften the edges around her head.
I then copied and pasted the cut out image on to my cover, adding it as the top layer so that Em's head overlapped with the masthead. This is a convention of many popular, well-known music magazines.

Next, I began to add text. Firstly, I added the main coverline as it related to the image and so needed to stand out in comparison to other text. I added a rectangular shape and used the eyedropper tool to make it the same colour as a section on Em's top. I then covered the shape with the heading of my coverline, MAY'EM, using the same style of font as the masthead (stencil). Following this I added the words: 'ROCK'S BIGGEST REBEL IS BACK... EXCLUSIVE INTERVIEW!', to briefly summarise the main story in a dramatic way. I added effects to the text to make it look more interesting, helping the magazine to grab the attention of my target audience. The blurred, glow effect I have added to the words, 'EXCLUSIVE INTERVIEW!' almost make it look graffiti like, which suits the type of audience I am trying to attract perfectly.

Next I added the other coverlines, using 3 main colours - red, white and blue. I used similar style fonts and capital letters throughout to continue the loud, yet classy theme. I tried to distribute the text evenly across the page, careful not to draw attention away from the cover image and main coverline.

Finally, I added the final features to my cover, including; a pug, barcode, date, price, strapline and additional images. The pug was created by adding text to a cirle I had produced using the shape tool. I then added a blurred, glowing effect to meke it look more classy and interesting. I didn't want the pug to look to cheap and tacky like pugs often can. I merged the barcode, date and price on top of a white rectangle as I had seen this done on several other magazines. I decided to use my strapline to simply 'name drop' a few bands that would feature in my magazine. The additional images I added fit discretely in the bottom corner so that attention isn't taken away from the main cover image.

Thursday, 22 April 2010

Photo analysis

I like this one but unfortunately I think her face looks too washed out by the bright light streaming in from behind the trees. Her pose is strong and powerful, helping her to stand out, and the headphones around her neck, together with the speaker she is resting her foot on, reinforce the musical theme.

This image is similar to the one below, however I believe that it is definitely not as strong. The angle at which it was taken appears to have made the image look kind of 'unbalanced'. I again like the position of her body and her expression, however I definitely prefer the image below.

This is my all time favourite photo! I love the position of her body - the way her legs stretch forward - as well as the distracted expression on her face. The background made up of shingle and greenery suits her ladybird themed outfit well, whilst the speaker next to her helps to relate the image back to music. I have altered the colour on this particular version of the image so that the red of her costume appears stronger.

I love Michelle's pose and the cheeky expression she has on her face in this photo! The speaker on the step in the background will remind the audience of the musical focus of the magazine. I also like the white door in the background as it contrasts effectively with the costume, particularly the antenna on Michelle's head.
For my main contents image I wanted Michelle to play a quirky artist who goes by the name 'Lady Red'. I decided to dress her in a red and black ladybird outfit to not only fit the colour scheme of my magazine, but to also tie in with the artist's name. I also dressed her in a leather jacket to make the whole outfit appear more edgy and therefore more suitable for the style of my magazine. Additional props were a speaker, old record player and chunky headphones. I like the way she appears to be looking up at the camera and the angle at which her legs are positioned.
I'm not so keen on this photo. I wanted the boys to try and look natural, as though they don't realise they are having their picture taking, and instead of looking natural I think they just look slightly awkward.

This is a photo of 3 boys (Omar, Hayden and Charlie) posing as a band. I like the plain, yet classy colours they are wearing and the fact that they are looking away from the camera. This makes the boys look more natural and as though taking the photo has caught them off-guard. This image will be used either on the contents page or as a small cover image.
I love Em's pose in this photo, however she doesn't appear to stand out a great deal, and the photo looks as though it is more about the car than to her. For this reason I will not be using it.

This photo reminds me of something out of an edgy fashion magazine. I like her powerful pose and think that it makes her look as though she is coming out of the image. Her hair frames her face well, contrasting harshly against her white skin. The chains on her dress reinforce the idea of her being controlled by her addiction in the past.

I like the position of Em's body in this photo, particularly her legs. Her expression is serious and the image overall has a kind of sinister feel. I do like the photo however I doubt I will use it, as I just think that as a whole it looks a bit messy - the car door hinges are exposed and the murky blue garage floor is covered in leaves.

This photo was taken in my dad's classic car. I love her over the shoulder pose and the almost flirtatious looking expression. There are small areas of red in this photo (on the centre of the steering wheel, the side of the car door, the dial on the dashboard...) which help to reinforce the colour scheme of the magazine - red, blue, black. I have also considered using this one as my main cover image, however I think that it may look more effective either on the contents, or double page spread.

This is one of my favourite photos and will probably be used as my main cover image. The quality of the photo is better than many of the other images that were taken in the woods and as it is a mid-shot I believe it is more suitable for use as the main image. Em's expression is very powerful - her eyes looking out, allowing her to connect with the target audience, drawing them in. Also, her white face stands out in contrast with the rest of the image, which makes her appear more prominent. The guitar is again visible to remind the reader of the musical focus of the magazine. I decided to wrap the 'police don't cross' tape around Em's wrists to resemble hand cuffs, signifying how her addiction was trapping her. Another good thing about this image is that there is space at the top and on either side of Em where, if used as a cover image, text can be placed.

The idea behind this photo is that Em's character, May'em, is now free from her addiction after her time in rehab, and is now throwing her drugs off of the bridge. The dark meaning behind this image makes it well suited to the style of magazine I am aiming to create. I decided to include the guitar in this image to make sure that the musical focus of the magazine is continuous throughout the images.

The character that Em is playing, May'em, is considered to be a bit of a 'rebel' who has recently been released from rehab. The idea behind this photo is for Em's character, May'em, to appear as though she is breaking free from her alcohol/drug addiction, and fighting her way back into the music industry. I chose to use the 'police don't cross' tape to signify this and give the photo a dangerous, edgy feel. Unfortunately the poor quality of this image means that it would not be suitable for use as the main cover image.
I very much like the way Em's body is positioned in this photo - leaning backwards whilst holding the guitar upright. The serious expression on her face is also quite effective. The only real problem is that the quality of the photo isn't great and so it would have to be used as a small image only.
This is one of my favourite images. I have adjusted the brightness as in the original image Em wasn't as prominent looking as I had hoped. By increasing the brightness, I managed to make her face lighter and highlight certain areas improving the overall effect of the image. I like that the bridge fading into the background looks quite spooky and adds a sense of depth.
I really love Em's aggressive expression in this photo, it is just the kind of thing I was looking for and is well suited to the artist she is modelling as. Her face looks bright white and contrasts against the dark background, helping her to stand out further. The guitar also looks amazing, and as though it is coming out of the photo! Unfortunately part of it is cut off, which happened due to the fact that I was unable to clearly see what was in the frame when taking the photo, as it was so dark.

This was one of the first photo's I took. I was originally aiming to take the photos at dusk as I didn't want the images to come out grainy due to poor lighting. Unfortunately, it got dark a lot earlier than we expected and so I had to take my photos in the pitch black! Luckily my camera was good enough for me to still get some amazing pictures. I really like this one, the wire mesh fence and barbed wire in the background help to create the edgy, dangerous look I was hoping for. I wanted to use black and yellow warning tape but was unable to get hold of any and so decided to use the red, blue and white crime seen tape that was available to me. This actually worked out perfectly as, blue and red were 2 of the colours in my overall colour scheme for the magazine. The guitar and amp in the foreground reinforce the whole musical theme and also fit well with the dark setting. As this is a full length body shot I decided it would not really be suitable for the front cover, however it could be used on the contents or double page spread.

Photo Shot List

Below are some images of my main chosen location - the woods! Most of the images of Emily for all 3 of the pages will be taken here.

Requirements

+ Front Cover - 3 Ideas; Secondary images?

+ Double Page Spread - Main image (3 ideas); Secondary images (min 3)

+ Contents Page - Main image (link to front page/double page image); several other images (min5)


Things to think about...

  • Props + costumes - (make-up, hair)

  • Lighting

  • Models

  • Background

  • Location

Ideas...

Location

  • Field/tree

  • Underground walkway

  • Train station - stairs, platform

  • Skate park

  • Brookfield river
  • Forest

Models

  • Emily Thomas

  • Sam Hugget

  • Michelle Brien

  • Matt Howell

  • Charlie Pym

  • Omar Rizvi

  • Hayden Brown
Overall Photo shoot ideas:

Front cover (Emily)

  • Location/background: Railings, yellow + black warning tape; Laying on a dark red blanket; Plain white/grey wall; In a forest, standing up against trees etc.

  • Props + costumes: Dressed in dark clothing (possibly a leather jacket), wearing bright red lipstick. Possible props - black and white electric guitar, amp, warning tape, headphones.

  • Lighting: The photos should be taken in the evening, when the sun is going down - I want the images to have a dark, dangerous feel. However, it can't be too dark as I don't want the quality of the photograph to suffer.
Contents Page (several images - 1 or 2 of Emily, 1 of Michelle, 1 of a band...)

Images of Emily will be similar to the cover image. The image of Michelle will be taken either in my house or in my garden. She will be dressed in a lady bird outfit, using additional props such as a speaker, drum kit and headphones. The image of a band (probably consisting of 3 boys) will be taken either at school, at my house or in a forest. They will be wearing dark colours - blue, black and grey mainly. Props include a drum kit and/or electric guitar.

Double Page Spread
(Emily)

For the double page spread I will be using Emily, who will be modelling as an artist who has recently returned to the business after a year in rehab. These images will again be similar to the main cover image. I am also planning to take some using my Dad's red classic car as a prop. She will probably be wearing a different outfit in these images.

Tuesday, 20 April 2010

Double Page Spread Design #3


For my final design I have made the page more about image than text. The image covers the whole of the page, with the title and main text layered on top. There is little text which is likely to appeal to the younger members of my target audience, as having a vast amount of text on the page can sometimes look boring. Also, young people often have a lot going on and may only want something that is a quick read. There are 2 additional images in the bottom left corner that I have added to just make the page look busier and a bit more fun.

Double Page Spread Design #2


This design contains the most text and looks more jam-packed in comparison to the previous design. The title stretches across the top of the page and is clearly separated from the rest of the page, so that it stands out to the reader. I have included a few lines underneath the title, before the main text starts, that can be used to add in a snappy caption or brief summary. The main image is very large and occupies much of the right-hand side of the double page. I also added an additional image in the bottom left corner, to reduce the amount of text and make the page look more interesting.




Double Page Spread Design #1


This is my first double page spread design. It is based around the NME and Q magazine double page spreads that i analysed. The image takes up the whole right side of the page, whilst the title, followed by the main text occupies the left side. I think that this makes the page look very neat and sophisticated which may not appeal to the younger members of my target audience.

Wednesday, 14 April 2010

Contents Page Design #3


This is my final contents design and probably my favourite. I based this design on the KERRANG contents page that I analysed. The title 'contents' is quite small and positioned on the right-hand side. It is surrounded by a small border and like design number 2, it has the appearance of a tab, again highlighting the importance of the page. I have divided the page in half horizontally using a line along with a small version of the magazine title (QUAKE - as seen on the front cover), so that the pages link, helping the magazine to flow throughout. Having the pages listed all in one place, under relevant headings, makes the page clear and easy to use.

Contents Page Design #2


My second design has a much more random arrangement than the first. The title reads 'this week' instead of 'contents' and is very small. I think that using the heading 'this week' makes the magazine seem more up-to-date and current, which will appeal to the target audience. It is positioned and outlined as though it is a tab, making the page look important. The text runs down either side of the page, with the images in the centre, overlapping with the columns in places. This makes the images stand out, grabbing the reader's interest.

Contents Page Design #1


This is my first contents page design. I have chosen to neatly divide the page into sections, the list of pages contained in a single column running down the left-hand side, making it easier for the reader to navigate from. The title, 'contents', spreads across the full width of the page and is in bold lettering to continue the loud theme of the magazine. I also chose to use an ellipsis to link the title to the rest of the page in the hope of creating a sense of flow. This design contains several images of different sizes, arranged randomly on the right, so that the page looks interesting and doesn't look too neat. This should help the page to appeal to my target audience.

Front Page Design #3


For my third front cover design I decided to use a mid shot image. Like the other designs the title is positioned at the top, spreading across the width of the page. I surrounded the title with a border to make it stand out. I chose to slightly overlap the image with the title so that the image appears as though it is coming out of the page. This is also a typical magazine convention. After collecting the results from my poll I found that the images on a magazine cover are extremely important and tend to be what initially attracts the audience. For this reason I think it is essential that the image is as strong and prominent as possible. The text on this design is distributed relatively equally and there is a smaller image on the right-hand side. I also added a pug on the left-hand side of the cover, above the barcode. By positioning these 2 features down the left-hand third of the cover I am following magazine conventions. The features most likely to attract the audience are usually positioned down this third because this is the section that is most visible when the magazine is stacked on a shop shelf.

Wednesday, 7 April 2010

Front Page Design #2


This cover design appears a lot busier than the first. I decided that I wanted a design that contained more text as well as at least one smaller additional image, and so thought a full-body image would be more appropriate to use. I didn't want text to cover the main image, effecting its prominence, and so came to the conclusion that a full-body shot apposed to a close-up would prevent this from becoming an issue. The text running down the left-hand third will list the main features of the magazine - a design idea I got from analysing a Q magazine cover. Having this list occupy much of the left-hand third of the page should help in attracting the audience when the magazine is stacked on a shop shelf, as this is the section that will be most visible. The title is in a jagged style of font as this reminds me of rock music. The title is also surrounded by a 'jagged bubble' to make it stand out further and appear as though it is jumping out of the page.

Front Page Design #1


This is my first front cover design. After analysing several music magazine covers I decided that a close-up would probably be the most suitable type of image to use. The design is simple, with the one main image clearly dominating the page. Short coverlines and brief summaries surround the image; the main coverline significantly larger, stretching across the bottom of the page to highlight its importance. I have chosen to spread any text relatively evenly across the page to make the arrangement appear clear and balanced. The title is large and in a bold font, spreading across the width of the page in order to create a loud impression, which should hopefully help to attract my target audience.

Questionnaire Results

I posted a poll on my blog to find out more about peoples thoughts in regards to music and magazines. The poll was answered by only 31 people, which is a relatively small amount. Fortunately, I managed to get mostly people within the age group I was aiming to target (16-25) to complete the poll. There was also a fairly equal spread between the genders - 14 male, 17 female. For this reason the results will influence my decisions when planning and producing the magazine.
My poll revealed that the people mostly purchase magazines 'now and again'. This lead me to decide that the magazine should be released on a monthly basis, instead of a weekly basis. Also, the results helped me to determine a price that would best suit the type of magazine I was looking to create. I found that my price should fall somewhere between £2 and £3.
What was also very interesting was the results that were gathered from my question, 'what initially attracts you to a magazine?'. I found that almost all of the people that answered my poll voted images as the main aspect of a magazine that initially attracts them. This clearly showed me that having strong images in my magazine was going to be vital.
I also found that what the majority of people disliked in a magazine was adverts. This wasn't really going to be an issue for my 3 magazine pages as I was not planning to include any adverts. Roughly half of the people also voted that they dislike competitions in magazines, which may pose an issue for me, as I was aiming to include one somewhere on 1 of my 3 pages, as I have seen competitions advertised on other music magazines.
As well as gaining some useful information as to what people look for in a magazine, I also managed to get some feedback on what title and colour scheme people thought would be most appropriate for my magazine. Quake seemed to be the most popular magazine title, taking 48% of the votes, and the most favourable colour scheme, taking 41% of the voted, was red, black, blue.

Initial Ideas

Fonts

Below are some of the fonts that I believe may be suitable for the text in my magazine. My overall favourite is STENCIL as I like the shape of the bold lettering and find that it resembles that of a sign, drawing the eye in and making a statement. I think that this style of font would be particularly suitable for the magazine title or coverlines. Georgia and Franklin Gothic Heavy also stand out to me as being suitable, possibly for text on the contents page or double page spread.



Colour schemes

Here are 4 possible colour schemes for my magazine. They all contain red however in each combination the other 2 colours differ. I have been finding it hard to come to a decision on what cobination will best suit the overall impression I want my magazine to portray. I am planning to use the same colour scheme throughout all 3 pages as I have seen done with other music magazines. I want the colours I use to scream out, giving a loud appearance (much like the genre of music), yet still appear classy and mysterious. I think that the colour scheme that could really create this desired impression is yellow, black, red.

Potential Titles

- LFM - (Live, For, Music)
- Rockbox
- R
- Juke
- AMP
- Quake
- Chase
- Casparian
- Nude
- Ban
- Raw
- Beat
- Shout

Above are some of my ideas for the title of my magazine. I have really struggled to come up with a title that for me really fits the vision I have for my magazine. Titles that stand out to me as having potential are Juke, AMP and Quake - Quake being my favourite. I wanted the title to have a clever hidden meaning and after much brainstorming I came up with Quake. This idea came from the fact that indie/rock music is often loud and involves instruments such as guitars and drums. The thought of these sorts of instruments being played at a high volume lead me to thinking of the ground beating or pulsating to the tempo of the music. This then reminded me of the effects an earthquake has on the movement of the ground and so I decided to take the second syllable of the word earthquake and use that - Quake. For this reason I'd say that Quake is my favourite title and is likely to be the one that I use.

Stories

I want the magazine to portray a sense of darkness and so I decided that the main story needs to be edgy and create a feeling of rebellion. Here are some of my initial ideas based around this aim:

- Band gone bad - This story would be about a rock band that got arrested and had to spend a night in jail after unexceptable behaviour at a gig they were playing at.
- 'Artist' returns - This story would be about an artist that had previously had a serious alcohol/drug addiction and after being in rehab, unable to produce music, they have returned clean from their addiction!
- Band back - This story would be about a band that have had difficulties within the group in the past, but are now returning with a new album as well as a new image.
All of the above stories are ideas for the main cover story, that will also be used on the double page spread.

+ Other stories (cover and contents)
- Top 10 Albums 0f 2010
- Top 5 new releases
- Battle of the bands
- Quake's fight for festival of the year!
- 'Artist name' brand new album
- Exclusive images
- Exclusive interview

Target Audience

My music magazine will be aimed at teenagers and young adults (in their 20's) who have a great love for rock/indie music.

This is Alfie, he is 19 years old and lives in London where he works as a sales assistant in Oxford Street's Topman. Not only does he work at Topman but he also often buys clothes from there, as well as other shops such as river Island and All Saints. He loves to wear shirts and jeans along with his favourite piece of clothing, his leather jacket. When Alfie has time to spare he enjoys going to concerts with friends and hanging out in London's pubs and bars. He is also in a band with 2 of his friends and regularly performs in a select few of the bars he often visits on nights out. Alfie is the bands main drummer and songwriter and is extremely talented. His main musical influences include Kings of Leon, MGMT and The Killers.

This is Liam, a 17 year old college student. He is very much his own person, a bit wacky and 'out there' and likes to stand out. When he is not at college studying English and Media, Liam spends much of his time with his friends at the skate park. Skateboarding is a big part of Liam's life, and he often listens to music by bands such as Paramore and Greenday on his Ipod (which he takes everywhere with him), whilst practicing his skateboarding skills. He will regularly take trips with his friends to Camden in London, to attend gigs and browse in the unique shops the town offers. When Liam is not out and about he likes to spend time in his room, blaring out his favourite rock music. He will also tend to flick through music magazines such as KERRANG, Rock Sound, Q and NME. Liam's passion for music is made particularly obvious through his amazing ability to play both acoustic and electric guitar at an advanced level.

I think that the type of magazine I am looking to create will definitely appeal to both Alfie and Liam. The reason for this being that the magazine will focus on a variety of current artists from both genres of music - rock and indie. Alfie and Liam both have a passion for relatively similar types of music and are each musically talented. I think that the loud yet classy feel I want the magazine to portray will very much appeal to Alfie and Liam as they are both intelligent young individuals who are very passionate about music.