Front Cover:

Contents Page:


Double Page Spread:

For my front cover image I decided to use a medium close-up of my model, looking directly into the camera, as this is a convention used by many music magazines. Having the model look directly into the camera when taking the photo, gives the illusion that the model is looking out of the magazine, at the audience, helping the magazine to connect on a more personal level with the target audience. For this reason, this type of cover image is often used by similar magazines. The title of my magazine is positioned at the very top of the page, as are most magazine titles. The front cover image overlaps with it slightly which is also a
convention of magazines, as it makes the model stand out further to the reader and gives the page a sense of depth. Also, my magazine cover contains a pug, as well as a barcode, date, price and issue number. These are all features of a conventional magazine. Another conventional trait that my front cover has is that the left-hand third of the page contains the most information. The pug as well as the majority of the coverlines are listed down this third, the reason for this being that this is the section
of the cover that will be visible from a shop shelf. If the audience is able to clearly see what the magazine has
to offer when on a shop shelf, they are more likely to be drawn towards it. I have chosen to use conventions rather than challenge them, as it is clear that conventional magazines are very successful, and so I didn't think that challenging conventions would in any way benefit my magazine. The only thing that I would say is maybe not so conventional about my magazine is that there is not a strapline running across the top. I decided that there was not enough space at the top of the cover to fit a strapline without sacrificing the visibility of my masthead. Instead I decided to run a strapline across the bottom of the page. I think that in this case, challenging this convention has been successful, as I think the strapline running across the bottom of the page fits the page well.
My contents page also uses many conventions. To start with I have followed the same colour scheme that I had used for the front cover. This is often seen in magazines as it helps the magazine to flow from page to page. The title of the magazine, Quake, is also repeated on the contents, however on a much smaller scale. This is again a convention and helps the magazine to flow. As well as this the issue number is also shown as is commonly seen on a conventional magazine. The arrangement of my contents page has been mainly influenced by the
KERRANG contents page that I had analysed previous to production. The pages are listed under 2 headings - 'REGULARS ' and 'FEATURES' - resembling a Q magazine contents page. Grouping the page listings under separate headings is conventional and makes the page clear and easy to use. Also, under each main heading there is a sub-heading in capital letters, positioned next to the relevant page number, followed by a brief summary for each page listed. I have also put page numbers on the images, so that it is clear what image is representing what story. These are
My double page spread is also very conventional. I have again used the same colour scheme as the other pages so that the magazine flows throughout. There are also 2 small versions of the magazine title - the same as that on the contents page - positioned in vertically opposite corners of the double page. I have seen the magazine title repeated like this in many other music magazines. The pages are also numbered in the bottom corners which is nearly always the case in any magazine. There is one main, very large image on the page as well as 2 much smaller additional images. Having one very large image dominating the page is conventional for a magazine double page spread. It is also common for there to be several other images, breaking up the page and making it look more interesting. The text on the page is arranged in equal columns and there is a brief summary/caption above, spreading across the width of 2 columns. This arrangement is conventional and makes the page appear professional. I have also made sure that the arrangement prevents the fold down the centre of the double page from interrupting any text. This is definitely an important magazine convention. I have again chosen not to challenge any conventions as I think that following the conventions is likely to make my magazine more of a success with my target audience.
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I did however consider using more girls/women so that the magazine was more likely to appeal to the male members of my audience. I would usually however want my magazine to have an even spread of both genders. All of the people photographed in my magazine are white, the only reason for this being that the indie/rock magazines I analysed previous to production seemed to predominantly contain white people. Like rap music is often associated with black people, indie/rock music is often associated with white people. I would happily feature people of other races in my magazine and am in no way biased towards white people.
I think that a media institution such as Bauer media group (http://www.bauermedia.co.uk/), that is responsible for publishing and distributing magazines such as Q and KERRANG, might distribute my music magazine. Bauer m
edia group are hugely successful and have a portfolio of influential media brands that includes many of the best known magazines in the UK. The institution already publishes music magazines that contain similar content to my magazine (Quake). This could mean that they would be interested in publishing Quake, although they might see Quake as competition for the music magazines that they already publish. For this reason they may not want to publish my magazine in case it
causes any conflict or issues to arise. I would hope that this would not be the case, as my target audience is very different from the mature men Q magazine is aimed at. Quake is also not really focused on the kind of 'hardcore' rock that KERRANG is, and so I would say that my magazine has its own place, fitting somewhere between the 2.
Throughout this coursework unit I have used a variety of different technologies. I have adapted to using the Mac computers, which before this project I had never used. At first it was strange as the set-up was very unfamiliar to me. All computers that I had used in the past used microsoft windows software, where as this was obviously not the case with the Mac computers. All of the icons and programmes were arranged differently, so it took a bit of time for me to get used to it. I liked some features of the Mac computers however, I think that I would have preferred t
o use a computer with software that I was more familiar with.
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found it extremely difficult to use. There were so many different settings and tools that made the software just bewildering for someone like me who had never used it before. One tool that I found particularly hard to use was the magnetic lasso tool. I remember using this in both my preliminary task and my main coursework production. I used the tool to cut out people from images and it was a very frustrating process. You needed a very steady hand and lots of patience to be able to cut out the images neatly. I didn't seem to really have a problem with any of the other tools once I had familiarised myself with their functions. One thing that was an issue though, was that Photoshop tended to crash quite frequently when I was using it on the Mac computers. One time when working from my memory stick, on my preliminary task, Photoshop crashed and deleted the whole document off of my memory stick. This was unbelievably frustrating and meant that I had to produce the whole task from scratch, as I didn't have the work saved anywhere other than my memory stick. I learnt from this and made sure that from that moment on I saved work in several places, in case this was to happen again. I don't know why the software kept crashing but it never happened with the Photoshop that I used on my computer at home, which is why much of my production was completed at home in my own time. As I used photoshop more and more I found there were so many interesting effects I could add to my pages. I used the inner and outer shadows on much of my text as well as many of my images to give the page more depth. I also used the software to adjust the hue and brightness of images. I would spend ages exploring and experimenting using all of the different editing tools and features. My magazine title, QUAKE, in particular to me a long time to create. As the front cover was the first page I produced, much of Photoshop was still completely new to me and so it took me a while to find the desired effects I wanted to add to my title. I used the effects column that runs down the right-hand side, combining effects until I was happy with the overall look of my title. Another very useful tool was the scale option on the move tool. This allowed me to re-size any images without stretching or altering the proportion of the image. The eyedropper tool also came in handy, as it allowed me to take a colour from one section of the page and use it for another section or feature on the page. I frequently used it to select the shade of red used for the title, so that I could use it elsewhere on the page, helping to keep
with the colour scheme of the page.




To begin with I re-sized my main image until I was happy with its size and position on the page. I then added 2 shapes, layered on top of one another, to create the strip running across the width of the page - this would mount the title. I added outer shadows to both the image and the shapes to give the page a kind of 3D appearance, adding depth. The title is again in red, like the title on the front cover and the contents, helping to link the pages together. I also used the same 'stencil' style of font as I had used on the cover.
When I was happy with my initial arrangement I added my first section of text. I wanted this caption of text to be blunt and dramatic, drawing the reader in, which is why I decided to use capital letters in a large, bold font. To make the caption stand out even further I added a line underneath to emphasise its importance and separate it from the text that would go below. I also wanted the artist's name 'May'em' to be clearly shown somewhere on the page and so decided to type her name down the left-hand side of the main image. I used the same colours - black and red - as i had used for the title. I wasn't sure if this was the best arrangement and so typed it across the bottom of the image as well, to compare. From doing this I came to the decision that using both actually looked more effective and kind of framed the image. Following this I added another, much smaller image in the bottom left-hand corner. I had seen this done in other music magazines and thought it helped to balance out the page.
Next it was time to add the main text. The content was going to be an interview between the magazine and a famous artist. There is a small paragraph to begin with that briefly summarises what will follow. This text is in a slightly larger, bolder font than the rest so that it stand out. For the actual interview the text alternates red to black, so that it fits nicely with the colour scheme of the page. The interview questions are in bold red font, followed by the artist's answers in regular black font. I often see this done for interviews in magazines and not only does it look effective but it also helps to make it clearer for the reader. There is another image that I added at the bottom of the page, so that the fold of the page would not run through the text. I then positioned the text around this image which was particularly difficult as the image is circular. It was also hard to measure out the columns to the right width, making sure they were all relatively equal to one another and that the gaps between columns were similar in size. When it came to doing this and deciding on font size I based my decisions on text of the music magazines that I had previously analysed.
Finally, I added the final touches to my double page spread. This included page numbers, spaced at equal distances from the edge of the page in both bottom corners. As well as this I added a small version of the magazine title - Quake - in the top left-hand and bottom right-hand corners. To create this small version of the title I simply selected, copied and pasted the title from the front cover and re-sized it. I think it finishes the page off well and helps the magazine to flow as this same title can be seen on both the front cover and contents. I also added some text in a white, italic font across the image. This is supposed to appear as though it has been quoted from the artist, and just helps to add a little something extra. The final feature added to my double page spread was the small CD cover, located in the bottom right-hand corner. I created this in a separate photoshop document before copying and pasting it on to the page. I think that it fits well and makes the whole page look a bit more like a real music magazine.
This is the first stage of production for my contents page. I based the initial design around the KERRANG contents page that I analysed previously. I liked the idea of having a rectangular strip of yellow and black behind the title, 'contents', as it resembles warning tape, giving the page a sense of danger. I didn't however want the yellow and black to be too bright, dominating the page and so adjusted the opacity of the shape. The title, 'contents' is in a simple, yet bold style of font and is in the colour red - as was the front cover title. I have altered the font slightly so that it appears as though it has been 'stamped' onto the page, causing it to stand out more and look more classy. Next, I divided the page in 2, horizontally using a black line. This line would separate the images from the text - images occupying the upper half, text occupying the lower half. I placed a small version of the magazine title, 'Quake', on top of a jagged shape and then positioned this on the line that separates the page. I then drew 2 black rectangles, either side of the lower half, using the rectangle shape tool. The text would be placed on top of these rectangles. I also gave the page a black border, to sort of act as a frame, helping to draw more attention to the content of the page.
Next I added the images. I wanted there to be one main image that was larger than all the others - for this I was going to use a photo of Michelle (lady red), as her outfit matched the black and red colour scheme of the page. I altered the image so that it was slightly slanted as I didn't want the page to look too neat. I then added the other images - 3 of which related to the main cover story, including a small, copied and pasted version of the double page spread. The other 2 images will represent other stories/pages of the magazine. I wanted all the images to be different shapes and sizes and have a kind of random arrangement to make the page look more interesting. I also added another rectangle - white this time - in between the 2 black rectangles. This would contain a competition or offer of some sort.
Next I added the text. I listed the 'features' pages on top of one of the black rectangles and then listed the 'regulars' pages on top of the other. I used a bold, white font, typing the heading of each story in larger, capital letters. The page number is given in red, to the left of each heading, so that it stands out clearly, making the page easy to use. Following each heading I typed a very brief summary just to let the reader know vaguely what each page has to offer. This will help to draw the reader in, particularly if the reader is just flicking through the magazine (for example in a doctors waiting room), as they will be able to find what they are looking for simply at a glance. Drawing in casual readers like this can create new customers as it is an effective way of promoting the magazine. The text on the central, white rectangle is about a subscription offer and, as alternating colours are used, it is clear to the reader that this is separate from the page listings.
Following this I added the final touches, including a dark coloured background, made up of 2 images. I didn't like the plain white background and found having a dark background fitted my magazine better. I also added a small version of the magazine front cover to the box containing the subscription offer. I had seen this done on other music magazine contents pages and think that it makes the page look more professional. I also added page numbers to the images to make it clear what images represented what stories/pages. I mounted the red page numbers onto black rectangles, so that they matched the listed page numbers.
Finally I made a few last minute alterations as I still was not completely happy with the overall look of my contents page. The background was too dark and too busy, taking the attention away from the text and images. To resolve this I deleted one of the background photo layers and reduced the opacity of the other. I think that this looks much better as the light grey colour doesn't clash with any of the features on the page. Also, the background photo is much clearer as it is no longer combined with another background image. You can faintly see the barbed wire in the upper left-hand corner, which helps to create the dangerous, edgy feel I am aiming for. I also deleted the black and yellow shape behind the title as it looked a bit out of place and didn't really follow the colour scheme of my magazine. I replaced it with a jagged shape which I think suits, not only the page, but also the overall look of the magazine a lot better. I also, changed the small version of the title and moved it up to the top left corner, as where it originally was made the page look too overcrowded. This allowed me to re-size the images and the white rectangle slightly improving the overall appearance of the magazine, making it look more 'clean cut'.
Firstly, I re-sized the cover image to fit the page. Following this I added my masthead, QUAKE, choosing a font I felt was appropriate. I added inner-shadows and an outer glow to the font, using the effects panel down the right-hand side.
I then copied and pasted the cut out image on to my cover, adding it as the top layer so that Em's head overlapped with the masthead. This is a convention of many popular, well-known music magazines.
Next, I began to add text. Firstly, I added the main coverline as it related to the image and so needed to stand out in comparison to other text. I added a rectangular shape and used the eyedropper tool to make it the same colour as a section on Em's top. I then covered the shape with the heading of my coverline, MAY'EM, using the same style of font as the masthead (stencil). Following this I added the words: 'ROCK'S BIGGEST REBEL IS BACK... EXCLUSIVE INTERVIEW!', to briefly summarise the main story in a dramatic way. I added effects to the text to make it look more interesting, helping the magazine to grab the attention of my target audience. The blurred, glow effect I have added to the words, 'EXCLUSIVE INTERVIEW!' almost make it look graffiti like, which suits the type of audience I am trying to attract perfectly.
Next I added the other coverlines, using 3 main colours - red, white and blue. I used similar style fonts and capital letters throughout to continue the loud, yet classy theme. I tried to distribute the text evenly across the page, careful not to draw attention away from the cover image and main coverline.
Finally, I added the final features to my cover, including; a pug, barcode, date, price, strapline and additional images. The pug was created by adding text to a cirle I had produced using the shape tool. I then added a blurred, glowing effect to meke it look more classy and interesting. I didn't want the pug to look to cheap and tacky like pugs often can. I merged the barcode, date and price on top of a white rectangle as I had seen this done on several other magazines. I decided to use my strapline to simply 'name drop' a few bands that would feature in my magazine. The additional images I added fit discretely in the bottom corner so that attention isn't taken away from the main cover image.